Do Data Characteristics Change According to the Number of Scale Points Used? An Experiment Using 5-Point, 7-Point and 10-Point Scales

by John Dawes · 2008
DOI: 10.1177/147078530805000106

Reference

John Dawes “Do Data Characteristics Change According to the Number of Scale Points Used? An Experiment Using 5-Point, 7-Point and 10-Point Scales” (2008) DOI: 10.1177/147078530805000106

@Article{dawes2008,
  title = {Do Data Characteristics Change According to the Number of Scale Points Used? An Experiment Using 5-Point, 7-Point and 10-Point Scales},
  volume = {50},
  issn = {2515-2173},
  url = {http://dx.doi.org/10.1177/147078530805000106},
  doi = {10.1177/147078530805000106},
  number = {1},
  journal = {International Journal of Market Research},
  publisher = {SAGE Publications},
  author = {Dawes, John},
  year = {2008},
  month = {jan},
  pages = {61–104}
}