Tiny Habits: The Small Changes that Change Everything

BJ Fogg · 2020

Excerpts

Applying go big or go home to everything you do is a recipe for self-criticism and disappointment. We already know that the Motivation Monkey loves to help us make big moves, then slips away from us when the going gets tough. And doing big things can be painful. We often push ourselves beyond our physical, emotional, or mental capabilities. And while we might be able to keep up this effort for a while, humans don’t do things that are painful for very long. As you can imagine, this isn’t a good recipe for creating successful habits.